EMULATORS (9%)

Emulators are more men than women, more likely to be young, to come from high-income families and not to be married.

Emulators are young, dynamic, and independent persons. They live without any concern, ignoring the social or family responsibilities and trying to have as more fun as possible. Emulators are status conscious, therefore they don't need to prove to others their abilities or skills. They dress bold and do all kind of stuff that contradict their parents' generation.

Their philosophy is to live life to the fullest. Therefore they spend many time with their friends - in bars, restaurants or discotheques, attending a concert or a sport event, travelling or going to a private party. Emulators enjoy shopping and spend most of their money on entertainment.

At first glance they look like rebels, but in their inner soul, they are still dependent and have a powerful sense of belonging.

Job accomplishment is related to the position as well as to the amount of money earned. They are ready to work more and learn new things for career advancements, but they are still aware that "knowing the right person" is at least as much useful in their career. They are very mobile and ready to change their job as long as they got a better job alternative. They feel challenged by their work and want "to make it big".

Emulators feel very good with the pace of change and try to take advantage of it. Faith and morality are somehow ignored by them, since they rely more on their own forces for succeeding in life.

The future looks bright and open to them. They are very optimistic and have no doubt that they will be successful in life.